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This is service design thinking

 Auteur: Marc Stickdorn, Jakob Schneider  Categorie: Design, Management, Strategie  Uitgegeven: 2014  ISBN: 9789063692797  Paginas: 380  Taal: Engels
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking